2020 was a challenging year due to the Covid-19 pandemic, requiring Americans of all walks of life to change, adapt and grow to meet the challenges of a world where we can't safely be together in large groups. That has meant changes here at Landers Toyota of Northwest Arkansas, and changes for Toyota as a brand as well.

In a normal year, Toyota sponsors events and festivals nationwide all year long, giving people something to do while letting them get up close and personal with the latest production, customized and concept Toyota vehicles. The strange year of 2020 closed the door on much of that outreach too. But in true Toyota fashion, Toyota adapted and overcame these challenges, finding ways to give back and contribute to our shared American story even though large gatherings were off the table.

“This unexpected situation encouraged us to open the door to a whole new realm of possibilities,” said Matt Ozawa, engagement marketing manager, Toyota Motor North America. “While we eagerly await the return of live events, it’s exciting to see these authentic, long-term partnerships innovate and evolve in the face of adversity.”

Seen below, check out a few of the events Toyota helped make happen in 2020, even though Covid-19 threw up unexpected obstacles. And if you need a great vehicle to help you overcome all life's exciting challenges in 2021, stop in today at Steve Landers Toyota of Northwest Arkansas and take a test drive today, or shop our full selection of quality Toyota vehicles at our website right now. 

Lollapalooza Music Festival, July 30 – August 2, 2020: The Lollapalooza Music Festival has been one of the must-see events of the year since all the way back in the 1990s. For 2020, Toyota helped keep Lollapalooza vibrant for another big year by taking their annual "Toyota Music Den" festival performance space entirely virtual in 2020, live streaming performances by some of today's hottest upcoming musicians to a world-wide audience for the first time. Artists showcased at Toyota's first virtual Lollapalooza Music Den included DaniLeigh, mxmtoon, Masego and Princess Nokia, with more than 2.4 million fans tuning in at some point. To help build the excitement, Toyota created and mailed out 4,000 custom Toyota Music Den bandanas to registered fans all over America.

Toyota Bonus Bucks Fishing Tournament, September 19 – 20, 2020 – While one of the things people could safely do in 2020 was go fishing a responsible distance from others, the pandemic raised significant challenges for high-stakes bass fishing tournaments like the 9th Annual Toyota Bonus Bucks Owners Tournament in Florence, Alabama. Toyota know-how and ingenuity meant the bass-fishing tournament was able to proceed safely, with no known infections stemming from the event, which pitted certified Toyota truck owners against each other to haul in the biggest bass while Toyota-sponsored pro anglers Gerald Swindle, Mike Iaconelli, Terry Scroggins, Matt Arey and Brandon Lester cheered them on from a responsible distance. A record 242 two-angler teams of Toyota owners participated, along with an additional 31 teams made up of employees from Toyota's American manufacturing plants. 

Bonnaroo, September 24 – 26, 2020 – Another huge music event that went online this year was Bonnaroo, and Toyota was a big contributor again this year with The Toyota Sanctuary of Self Love, curated by Paramore’s Hayley Williams. In the space, music fans were about to experience enlightening discussions about mental health, wellness, and more from discussions of leaders in their field. Almost 250,000 people attended the event online. In addition to sponsoring the event and the Sanctuary, Toyota also contributed $30,000 to the organizations showcased there, including organizations featured in the panels, including: Dive In Well, The Orenda Tribe Creative Futures Collective, and The Okra Project. In a partnership with the event, Toyota social media channels showcased Toyota Sienna owners, who talked about the safe, calm, comfortable atmosphere their Toyota provides.

Here at Steve Landers Toyota of Northwest Arkansas, we're proud of the innovation at Toyota, as well as the ways the brand is able to give back to great American communities in these trying times. Come share our pride! Ready to buy a 2021 Toyota in Rogers, Bentonville, Springdale or anywhere else in Northwest Arkansas? Then come see us today at Steve Landers Toyota of Northwest Arkansas, or check out our full selection of beautiful 2021 Toyota models at our website right now.

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